Prospecting Letter Systems and Cycles in Commercial Real Estate Brokerage

ByJohn Highman

In commercial real estate brokerage the prospecting letter process is of real value as part of a prospecting system for new business and ongoing client contact.  It should not however stand alone as the only thing that you do in finding new business, but it should be one of a number of things. There are…

How to Design a Prospecting Letter System in Commercial Real Estate

ByJohn Highman

In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base.  That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent.  Every letter sent will involve cost and time. Consistency and relevance will get…

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