Too many commercial real estate brokers and agents just focus on what they have done (or what they want) with commissions. They look at the end result with very little understanding of what really matters in the middle of the equation. The commissions will generally come to those agents that take specific actions and refine…
When you are looking for new listings in commercial real estate brokerage, the prospecting model that you implement should include a number of things, one of which is direct mail. That being said, the direct mail process is a cost and strategy to be managed. There is no point putting out hundreds of letters hoping…
Like it or not, the prospecting process for new clients in commercial real estate is difficult until you understand the rules and start the process correctly. As real estate agents we come to the issue of new clients and new business sooner or later and have to deal with it at a personal level. To…
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