Every shopping centre today should have an effective and direct marketing strategy that is active and underway. That marketing strategy should be monitored and tracked for effectiveness. In each period of 12 months a shopping centre should be promoted comprehensively and thoroughly throughout the targeted customer audience and the location. Building the retail trade is…
It is a fact that a good marketing budget in a retail shopping center will help generate more customer visits to a retail property and potential sales for the tenants. It directly follows that a busy and successful tenant mix will underpin the market rental for the property and reduce the vacancy factor. The whole…
The shopping centre marketing process is quite specific and will help the property and the tenants attract more ongoing business. Every successful shopping centre should have an established marketing program for each trading year. That marketing program should be merged into the business plan for the property, together with the necessary costs and campaign commitments….
The process of marketing a retail shopping centre today needs to be well considered and planned. Every year the plan needs to be reviewed and upgraded for the pressures of the market and the tenancy mix. The plan modification should occur as part of the business plan upgrade for the tenancy mix and the landlord….
End of content
End of content
