When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to. There are some differences in the…
Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor-paid promotional campaign. Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact. It is important to remember here that our clients as property owners, must pay…
Every property listing will have elements of marketing response that are worth sharing with the client as the property owner. If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…
In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…
A Commercial Real Estate Agent said to me today, ‘I can’t seem to get any more advertising out of my vendors; they won’t spend on advertising. Listings are buried online many pages below the homepage simply because the property owners won’t pay for a priority advert on the commercial portals. What can I do?’ My…
The marketing response mechanism is something that can be used effectively in commercial real estate. The object of the process is to make it easy for people to connect with you regards the property or their real estate needs. You can match the marketing response process to the property you are promoting or the property…
There are many marketing standards and systems to consider in commercial real estate brokerage. Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage. The same can be said for…
In commercial real estate brokerage, you are the ‘product’ in many respects. Forget about the property type and the price. It’s all about the value and the relevance that you bring to your clients and prospects. They have to see that you really are the ‘real deal’ when it comes to resolving their property pain….
In commercial real estate brokerage today, the traditional business card remains the most effective marketing tool that you have. It is small, and you can use it anywhere. In many respects the card is likely to be kept rather than discarded. In many respects you do not need to use or have any other marketing…
In commercial real estate brokerage, your marketing efforts can take a lot of your time and create a lot of frustration. For this reason you need to set some rules to attract and process inbound enquiries. That is how you build market share. You don’t need to have problems when it comes to the marketing…
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