commercial real estate training podcast by John Highman

How to Create Comprehensive Local Market Coverage in Brokerage

It doesn’t really matter when you start your commercial real estate activities and career; sure the property market changes and shifts, but most of the results that you get will be from personal business generation and prospecting. You are in control of that.  Take action in your allocated territory and find the better buildings and…

sales graph over city scene

How to Be Ahead of the Game in Your Commercial Property Marketing

In commercial real estate brokerage, your promotional processes should be of the highest quality, so you are attracting more interest and enquiry from the local area. It is too easy in our industry to be ‘ordinary’ and ‘generic’ in property or services promotion; it is too easy to be ‘the same’ as all those other…

Commercial Real Estate Brokerage – Experience is Valuable in Selling Professional Services

In commercial real estate brokerage, your experience as a specialist broker locally is valuable in many different ways.  You should charge a reasonable commission for your services and avoid ‘discounting’ at all costs. Any client that is focused on getting a commission discount or reducing marketing costs as part of listing and any property promotion…

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