The property market is currently undergoing significant changes, and as agents, we have the crucial opportunity to not just adapt but thrive in this evolving landscape. Adapting to a shifting market is not just a necessity but also a fertile ground for new people and property situations to explore and tap into. There’s a proven…
In the dynamic world of commercial, retail, and industrial property leasing, landlords and tenants constantly seek the best deal for their premises. The leasing agent plays a pivotal role in bringing these parties together. Conditioning the landlord, a term we use to align their expectations with the actual market conditions is a big part of…
Every property promotion today can be optimized for inbound enquiry. In today’s podcast, John Highman shares how you can take your property listings and do more with them in marketing and enquiry. Attract more enquiry using these ideas with your quality property listings. Listen to the podcast right here:
The successes that you create in commercial real estate brokerage can be a foundation from which to expand your market share and client base. Every successful sales or lease transaction can be something to communicate back to the market, and share with interested parties such as business leaders and local investors. (NB – you can…
In commercial real estate brokerage you can gain a lot of leverage with your clients (and particularly the sellers) if you have regular marketing campaign strategy meetings to talk about the enquiry results to date and changes that can bring in more opportunity. Rarely will a marketing campaign be successful from the very start. Over…
Putting plenty of property ‘sale’ and ‘lease’ signboards into your local area will help your commercial real estate business. That is both for you as an individual agent and also for your brokerage. Most of the property enquiry coming in to a brokerage today will always be locally orientated or generated. The signboards can help…
With all the technology tools that we have available in commercial real estate brokerage today, there can be some confusion on just how we should use social media. In a few words the idea of using social media marketing in our property industry is good albeit that it is a specific process that requires planning…
High quality marketing campaigns in commercial real estate produce better levels of inbound enquiry and on that basis can help you grow your listings, commissions, and client base. If you look at the local media and also online you will see significant differences in the methods of marketing used with different properties. Think about these…
When your client wants to sell or lease their industrial property, the marketing funds they give you will make a lot of difference in attracting enquiries, inspections, and the price or rental outcome. It directly follows that all top agents convert more marketing funds as part of their sales pitch for the listing. The marketing…
In most towns or cities there are plenty of properties for sale at any point in time. When a quality property comes to the market it has to be intensely marketed by the agent in a comprehensive way. The ‘generic’ approach to marketing really doesn’t work; if selling is part of your commercial real estate…
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