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4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage

ByJohn Highman Updated on

In commercial real estate brokerage, your brand is a big part of your success over time.  That brand is both personal and business based; it should consolidate and grow in a positive way.  What is the target here?  You want people to remember you and contact you when they get to a property challenge or…

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Commercial Real Estate Brokerage – Why You Should Never Blend In

ByJohn Highman Updated on

In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry.  Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry.  The prolific real estate competition in most towns or…

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