When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings. That is a good target to work with. It thereby follows that a goal of real estate marketing is to grow a solid ‘footprint’ of interest online and to do so wherever possible. The…
When you have an investment buyer on your enquiry books or in your database for an investment property, then work the person and their purchasing opportunity deeply in a relevant and real way. Service them comprehensively; show them all of your listings that match their needs. In an ordinary property market, buyers are ‘gold’ and…
When you work as a commercial leasing specialist, you need a few tools and business processes to help you with tenant and landlord attraction, interaction, and conversion. You never really know when you will need to talk about leasing opportunities with either of those groups of people. Be prepared in every way possible for the…
When you are establishing yourself in commercial real estate brokerage, look for the right feedback as you work through your property market issues and opportunities. When you win a listing, find out why that happened. When you lose a listing, ask the client about their perceptions and the reasons that loss occurred. Feedback Importance You…
Your real estate brand is worth something when it comes to new business in commercial real estate. Over time, your real estate brand should be built up in your work area, and consolidated by direct marketing. It’s a personal thing and every agent should be doing exactly that. It should be said that commercial real…
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