In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance. Over time you will start to see some results with new clients and listings. When you do that, the prospecting pain starts to diminish. It is no secret that many agents and brokers struggle with call…
The cold calling process is an essential part of your commercial real estate agency activities. It is interesting to note that many agents struggle with the process and really don’t do it well at all. Some agents will avoid cold calling at every opportunity. This then has a great restriction on their market share and…
Many commercial real estate agents and salespeople avoid or perform the cold-calling process poorly. Some make far too many big mistakes or lack momentum in prospecting, which can impact their business and commission results over time. This is then an opportunity for those who can consistently make the calls. So, who do you call? Why…
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