In commercial real estate brokerage today, you can create plenty of opportunity over time through a direct mail marketing campaign. That campaign can complement other strategies of connection such as calls, meetings, local area canvassing. Put some system into the local area, and you will find new business, be that in sales, leasing or property…
You can and should use direct mail as part of prospecting for new business in commercial real estate brokerage. It is a fact that letters create more engagement than emails, and letters are now seen as more professional in many respects. If you are looking to structure a new business campaign in your brokerage business,…
Your mailing list is a valuable business tool to be fully optimised and used in commercial brokerage. You can establish your personal ‘brand’ locally, build a level of respect in your market, and attract new business in the form of clients and property listings. (NB – you can get plenty of mailing list ideas in…
The new client prospecting process in commercial real estate is a bit special and different when compared to any other part of the property industry. Most of the people that you would regard as potential future clients are either going to be business people or property investors. Yes, I know there are other people to…
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