In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…
In commercial real estate today a lot of the leads and opportunities that you generate will (or should) come to you from your website and or online activities. A good strategic plan is required to make things work online. So just how do you do this? It is wise to do a number of things…
In commercial real estate brokerage, it is good to have a marketing system at a personal level that is relatively automatic. Ideally that is something you do of a promotional nature that you do not have to spend too much time working on each week. It should also be something that will spread the word…
In commercial real estate, your listings should be refreshed from a marketing perspective once every 14 days. In that way you can potentially lift the enquiry rate and have a reasonable chance of more property inspections. So what is the problem here? Most agents and brokers put a listing onto the market and just let…
When you work as a broker or agent in commercial real estate, the marketing funds that you secure from your clients as part of a listing presentation pitch are critical to your listing and commission growth. It could even be said that if you are struggling with listings and market share now, you are likely…
Positioning in commercial real estate marketing is something that must occur at a personal level for each and every agent. In that way you will reach out to more people and find those high quality properties that you are seeking. Positioning is actually a deliberate marketing message and something that can be understood by the…
In commercial real estate brokerage the prospecting letter process is of real value as part of a prospecting system for new business and ongoing client contact. It should not however stand alone as the only thing that you do in finding new business, but it should be one of a number of things. There are…
The marketing process in commercial real estate today should be quite special when it comes to any exclusive listing. Those listings deserve a dedicated focus when it comes to reaching the end market of buyers or tenants. In most towns or cities there are plenty of commercial or retail properties to sell or lease. A…
In commercial real estate brokerage, you are the ‘product’ in many respects. Forget about the property type and the price. It’s all about the value and the relevance that you bring to your clients and prospects. They have to see that you really are the ‘real deal’ when it comes to resolving their property pain….
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