In commercial real estate sales and leasing today, and because it is a changing property cycle, the best way to find new business is through local area marketing. This matrix video will help you with that. Important Connections Think about the real estate market around you, your competitors, your clients, the types of transactions, and…
In commercial real estate brokerage today, you must know lots of people and, in doing that, build strategic alliances and trust. Commercial real estate brokerage is built around knowing the people and finding the property situations. Before finding any property situation or change that will trigger a transaction or listing, you must know the people….
There is no limit in terms of marketing strategies for real estate. There are different platforms and techniques that can be used. But it must be noted that the best way to increase sales is get to the right customers. Your online and offline marketing skills should be utilized in such a way that will…
Sometimes the property market slows, and you get a ‘backlog’ of listing stock in your town or city that doesn’t seem to be moving. It can be a seasonal problem, or worse still, an extension of the economic cycle and sentiment in your town or city; your listings can become ‘stale’ all too quickly. When…
Attracting people and interest to a property marketing campaign is critical. In sales and leasing, the rules are the same. There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences…
When you are pitching for a listing, get the client to think about the real benefits of your ideas and your recommendations. Your ideas should stand out beyond that of your competitors. Match your ideas to the property situation, and the target market. Have some stories to tell as part of engaging the clients…
A career in commercial real estate is rewarding in many ways, and yet at times can sometimes be confusing if not frustrating. If you are prepared to work hard and with a bias towards property knowledge and personal development, there is a good chance that you will get somewhere. (NB – you can get more…
In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new…
When listing a commercial or retail property for sale, there are some important factors to look into and shape as part of the listing process. Every client and listing situation will be different, and it is up to the agent or broker to understand those differences, then deal with the strengths and weaknesses accordingly. (N.B….
Some commercial property listings stay on the market for too long. They are promoted poorly or inadequately. The end result is something that just about every potential buyer or tenant has heard about. So why is the property still on the market anyway? What’s the issues? Most stale or ‘dead’ listings are created by a…
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