In commercial real estate brokerage you can make plenty of mistakes with marketing and promotion unless you are very specific when it comes to the strengths and the opportunities of the market as you see them. Use the strengths and the opportunities of the property market to set your real estate brokerage marketing objectives for…
Commercial real estate investment can be challenging at the best of times with local market information changing frequently and different trends emerging. Some property investors lack the resources to stay on top of key property indicators. Rents, prices, and property details are all shifting and changing. Over a 12-month period, the shifts are real and…
As a Shopping Center Manager or Marketing Manager for a Retail Property would well know, the marketing process for any retail property is a critical component to attract customers and sales. From the smallest to the largest of retail properties, the promotional campaigns for shopping centers are designed to raise awareness about the tenant mix…
I am a great believer in the use of a business card as a primary marketing tool for commercial real estate agents. You really do not need other fancy and complex marketing brochures; just have a great business card and start distributing it every day to new people. If you look at real estate agent…
If you want to win more commercial real estate business, it pays to remember the laws of cause and effect in business. The law simply says that you have to put in the special effort to get back the momentum and results. The effort that you put in then has to be tweaked and tuned…
There are plenty of technology tools for us to use in commercial real estate brokerage today. Select the right tools that can take you forward in your market; in saying that, only use a few of the good ones but do so in a comprehensive way. So why should you use these things? Only for…
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