How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate…
In commercial real estate brokerage, there are various ways to connect with prospects and clients. The prospecting letter or sales letter is increasingly effective given that most communications today are via email. The letters that you send will ‘stand out’ above emails and other general brochures sent to the client or prospect. So, there is…
In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new…
Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business. They are time consuming and costly. Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients. You need to do…
Whilst a lot of commercial real estate marketing today will be online based, the traditional direct mail piece still offers good momentum and new client opportunity. As a broker or agent, if you are looking to establish a marketing campaign to attract new business in commercial real estate then merge a few direct mail campaigns…
In commercial real estate agency you will have the constant need to generate leads and new business. The big question arises for many agents as to just how that is to be done. You have a few alternatives such as: Direct mail Cold calls Warm calls Flyers Brochures Emails Newsletters Database contact, etc. You may…
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