In commercial real estate brokerage there is no point in ‘blending in’ to the property market and the industry. Ordinary agents with little profile always struggle to be seen and or remembered; that has a direct impact on listing and commission conversions. It’s a busy industry. The prolific real estate competition in most towns or…
In commercial real estate brokerage your reputation is everything. You have to build it and also protect it if you want more listings and clients. Far too many agents ‘live’ inside the brokerage brand without making much of a brand for themselves in their location. Brand management and the marketing of the personal brand that…
In commercial real estate today, it pays for every agent to have a specific marketing strategy to be implemented on a personal basis. The real estate agency that you work for will have minor impact on the leads and opportunities that you convert. Most of your successes in the property industry today will come from…
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