The marketing process in commercial real estate today is critical in so many different ways. Treat the topic with care, specialization, and professionalism. Your career success evolves around marketing and the many variations of that. So why worry so much about promotion and marketing? You can and should be promoting yourself and your exclusive…
When you take a telephone inquiry in commercial property sales and leasing, make sure that you question and fully qualify the person that you are talking to. Get plenty of information before you release too many property details to the person calling. You never know who you are talking to in the initial inbound call…
In commercial real estate brokerage it is very tempting to work closely with tenants and buyers when it comes to their property activities and requests. It can even be exciting when you get a new or fresh property enquiry with these people. That being said, they can also waste a lot of your time particularly…
When things appear to be slow or difficult in commercial real estate brokerage today, have a serious look at your personal property activities and market circumstances. Assess the personal performance indicators and observe the trends that are around you. Can you do better? How are others going when it comes to listings and commissions? Whats…
You can waste a lot of time in commercial real estate brokerage if you do not take the time to understand the client in a comprehensive and complete way. There will be many instances where you will find that a client or prospect will not tell you the whole story or give you all the…
Some commercial real estate listings come and go from the market without much by way of results. All types of issues could be behind a property not selling or leasing. Look for the reasons that could stifle future enquiry and momentum. Some of the common problems to watch for are: Poor marketing Over pricing Lack…
Every agent or broker wants to create more inbound property enquiry. When you have people talking to you, it is easier to influence property inspections and move towards negotiations with the right people. Conversely if the telephone is not ringing then that can be the start of a series of brokerage problems, not the least…
In commercial real estate brokerage it is essential that you know what the local levels of enquiry are doing and what people are looking for. If the telephone isn’t ringing with fresh property enquiry, then you are possibly not doing enough prospecting and direct marketing. You are then also likely to be lacking listing numbers…
In commercial real estate brokerage, the advertising layouts that you adopt will be of great assistance to lifting the volume of enquiry that you create. The fact of the matter is that property advertisements can be (and are usually) far too generic, thereby having little by way of attraction to pull in the enquiry. Your…
In commercial real estate brokerage there is no point waiting for the new business to come to you. Sure, you will strike it lucky occasionally with random people that call your office or drop in to see a broker or agent; but just about all of the best listings and clients are only found by…
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