When you have listed a commercial or retail property for sale, the real work starts. The promotional campaign is the ‘make or break’ strategy to pull in the enquiry. You are the person to build the promotional strategy and make it work. In talking about ‘promotions’ and ‘campaigns’, there is a significant difference between those…
When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don’t approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative…
Marketing will always be a big part of property promotion in sales and leasing brokerage. That being said, there are many different ways to approach the process. There is no point in being ordinary in your marketing efforts unless you are working with ‘open listings’. Any client that gives you (and every other agent in…
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