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The Real Benefits of Direct Mail Marketing in Commercial Real Estate

ByJohn Highman Updated on

How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate…

Key Principles to Know About Commercial Real Estate Prospecting Letters

ByJohn Highman Updated on

Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business.  They are time consuming and costly.  Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients.  You need to do…

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