How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate…
In commercial real estate brokerage, there are various ways to connect with prospects and clients. The prospecting letter or sales letter is increasingly effective given that most communications today are via email. The letters that you send will ‘stand out’ above emails and other general brochures sent to the client or prospect. So, there is…
If you are looking to build some reasonable momentum as part of a commercial real estate prospecting process, then direct mail will be something to consider and merge into your business model. In saying that, there are rules to the process; reasonable levels of success can be obtained over time. The concept here is that…
The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
In commercial real estate brokerage, you need a number of new business processes working at the same time if you are going to attract and convert volumes of new business. One of those processes should be direct mail. When used in conjunction with telephone prospecting and door knocking, the typical direct mail piece can work…
Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business. They are time consuming and costly. Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients. You need to do…
Whilst a lot of commercial real estate marketing today will be online based, the traditional direct mail piece still offers good momentum and new client opportunity. As a broker or agent, if you are looking to establish a marketing campaign to attract new business in commercial real estate then merge a few direct mail campaigns…
The new client prospecting process in commercial real estate is a bit special and different when compared to any other part of the property industry. Most of the people that you would regard as potential future clients are either going to be business people or property investors. Yes, I know there are other people to…
In commercial real estate, a few different marketing approaches work very well. One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…
Today we find a great change in communications away from traditional direct mail to that of the internet and the mobile telephone. The question then arises as to whether letters and particularly prospecting letters have a role to play in marketing and real estate. Here are some facts worth thinking about as part of this…
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