In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance. Over time you will start to see some results with new clients and listings. When you do that, the prospecting pain starts to diminish. It is no secret that many agents and brokers struggle with call…
In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program. Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…
In commercial real estate prospecting, momentum in calling is really important. For that reason don’t hang-up when making the outbound calls. In simple terms, do not put down the receiver. Keep it in your hand and make more calls. Let one call move you to the next call. Yes, I know that you must terminate…
If you work in commercial real estate agency today, you must have a well-established prospecting model. That is a model that can help you find new and fresh people to work for and with. Having a list of current clients to work with is part of the process, but you should freshen up the list…
In making lots of cold calls in commercial real estate you can build your client base and your chances of growing your listing base. That being said you do need to practice the process. Every day you should be improving what you say, how you do it, and the habits of doing it at the…
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