In commercial real estate brokerage, you should be sending out plenty of prospecting letters on a regular basis if you are running a new business program. In saying that, every letter should be followed up with a direct telephone call to the person concerned. Without that telephone call activity, you will be losing out on…
When you work in commercial real estate brokerage the prospecting process will be critical to the results at you achieve in sales, leasing, or property management. Cold calling will be part of that business strategy and results process. It should be the central part of your approach to reaching out to new people locally and…
When you take over a new area or merge your professional property services into a new commercial property type, you must have a prospecting model to take you forward. The business just ‘doesn’t happen’ if you know what I mean. A specific prospecting model should help you to find more listings and more clients…
Like it or not, the cold calling process in commercial real estate brokerage is really important if you want to drive more new business consistently over time. The same rules apply to sales, leasing, and property management. Sure, there are other things that you can do to attract enquiry, but the process of making lots…
The commercial real estate market has undergone significant changes in the past 5 to 10 years. However, there are still numerous opportunities for commercial real estate brokers and agents to discover, as long as they know how to identify the best clients and high-quality listings. Choosing between ordinary properties and quality listings will always produce…
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