How to Undertake Customer Surveys in Shopping Center Marketing

When you understand your retail shopping center and its customers, you can do more with your tenant mix, tenant placement, and retail offerings.  This then deepens your leasing strategy to potentially underpin the market rentals for the property and lower the vacancy risk.  All of that can lead to a successful property and its performance….

people walking in shopping mall
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How to do a Shopping Center Customer Survey

To undertake a successful survey in a retail shopping center, it is wise to consider what you are wanting to achieve from the process.  If you like, the process is where you should be starting with the end result in mind. Understand what you are wanting to know to help the property and its retail…

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