In commercial real estate brokerage, there are various ways to connect with prospects and clients. The prospecting letter or sales letter is increasingly effective given that most communications today are via email. The letters that you send will ‘stand out’ above emails and other general brochures sent to the client or prospect. So, there is…
The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
In commercial real estate brokerage the prospecting letter process is of real value as part of a prospecting system for new business and ongoing client contact. It should not however stand alone as the only thing that you do in finding new business, but it should be one of a number of things. There are…
It is a fact that sending letters directly to clients and prospects in commercial real estate really works. This is more so the case today, as emails are used typically and frequently in real estate marketing. It is very easy for a person to delete and forget an email. It is easy for a letter…
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