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The 8 Principles of Local Area Marketing in Commercial Real Estate

Local area marketing is a big part of attracting listings and commissions in commercial real estate brokerage today.  Most of the clients that you work with will come from your local area.  Get to know your area in a comprehensive way; assess all the sales and leasing opportunities on a street by street basis.  Identify…

Internet and Website Strategies for Commercial Real Estate Brokers and Agents

Internet and website strategies are important at the commercial real estate brokerage level and also for individual agents at a personal level.  No longer is it wise to just use the brokerage website to build your personal online profile.  You must do a number of other things in addition to website listings and links.  The…

Highly Effective Marketing Techniques in Commercial Real Estate Brokerage

The marketing process in commercial real estate today should be quite special when it comes to any exclusive listing.  Those listings deserve a dedicated focus when it comes to reaching the end market of buyers or tenants. In most towns or cities there are plenty of commercial or retail properties to sell or lease.  A…

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