Commercial Real Estate Brokerage – A Simple 6 Step Formula for VIP Client Engagement

ByJohn Highman

In commercial real estate brokerage the VIP customers that you find and nurture over time will likely be your best customers.  They will be the sources of referrals and repeat business across sales, leasing, and property management. There is a well-known business formula that has been quite popular over the years called the ‘Pareto Principle’.  …

Blueprint for Creating More VIP Clients in Commercial Real Estate Brokerage

ByJohn Highman

If you choose your clients carefully in commercial real estate brokerage, there are usually multiple ways in which you can help them over time and that then leads to better commissions.  A good quality client can be a ‘client for life’ and a source of many levels of commissions and listings over a substantial period…

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