In this real estate market, clients must first ‘purchase’ you as an agent, with your property skills, your ideas and your offerings before they will list with you. Your listing pitch should be refined and tuned to the client’s situation. Building a ‘convincing’ agent persona is a competitive advantage in commercial real estate and is…
The competitive edge you create in commercial real estate sales should be specific and relevant to your property market and client base. So, what is your competitive edge today in marketing properties for sale? It can be a profound question, and you can have a few answers that may help your cause; however, the answers…
In commercial real estate, most agents suffer degrees of distraction and confusion at some point in their real estate career. Usually, it is in the first year or so that this happens, and then it can and will usually reoccur at later times each year. Stay on top of the issue and do not let…
In commercial real estate brokerage today the broker competition in some locations will be fierce. Somewhere in your active property market you have to carve out a patch of property activity that can take you ahead and give you reasonable commissions. Understanding your property alternatives and the local area will help you with that. Assess…
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