Commercial Real Estate Brokerage Skills Resources by John Highman
Many commercial real estate agents and salespeople hate the cold calling process. On that basis, they tend to avoid the activity as much as possible. Telephone canvassing is a valuable new business process in brokerage. That being said, the most successful commercial salespeople in the industry understand the power of the new business and calling process…
Listings are the agent’s “stock on the shelf” and their income now and in the future depends on the quality as well as the quantity of the listings that they obtain. If you are looking to boost your real estate business, focus on your listing stock, but in doing that, have a bias towards quality…
Here is how to protect yourself from the impacts of a changing real estate market. When you work in a commercial real estate agency, the cold calling process is a key part of the required prospecting model. Every salesperson should be making cold calls every working day to new people that they have not spoken…
The one lesson I wish I had learned faster and from the ‘get-go’ in real estate is the importance of making plenty of cold calls. In fact, I would base my entire business system around that. The ‘lesson’ is important for all agents and brokers. In commercial real estate, you must make many cold calls…
In commercial real estate, it pays to have a basic plan that allows you to focus on and refine your negotiation skills and closing strategies. You will be negotiating every day on many different matters. Take charge of that by lifting your closing skills. Practice your skills and conversations around the common hurdles and concerns…
In a commercial real estate agency, you should try to build relationships with clients as quickly as possible that are strong and helpful. The more people you know at deeper levels, the better it is for you. Prospecting for clients is like that. The property industry is very much relationship-driven between agent and prospect. Note that…
Relationships that can be built in commercial real estate are important for a number of reasons the greatest of which is being able to fully understand the client’s needs and property challenge or targets. Every client is different and every property is unique. A marketing strategy can be built around those differences. Real estate opportunity…
When you run a commercial real estate agency, you are or should be always on the lookout for good commercial salespeople. It is always a challenge to find the right people, train them to do the right thing for your business, and then keep them for the long term. Careers in commercial property are very…
Many people think about a career as an agent or broker in commercial property sales and leasing. It’s a great industry full of opportunity and growth. In saying that, it’s a career that requires great commitment, skill and personal development; that is certainly the case if you want to rise to the top. There are lots…
In this property market, and in taking a commercial property to sale as a real estate agent, everything you do is all about strategy. Don’t be ordinary in your marketing approaches and recommendations. Be very specific with your listing ideas and strategies. The best method of sale has to be chosen and that decision should…
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