When you segment your new business prospecting in commercial real estate brokerage, you can improve your conversions simply because you are then able to focus on who you are talking to and what should be said to activate their interest or questions. Client Contact Segmentation You can call this a process of ‘highly selective’…
Cold calling can be a challenge for many a commercial real estate broker or agent. The facts of the matter is that cold calls have to be made if you want to get anywhere in commercial real estate today. Today the telephone is a valuable prospecting tool for new business for most brokers and agents….
In commercial real estate brokerage it is easy to get distracted and diverted on a daily basis into things that are time consuming and not necessarily income producing. The pressures of working with property listings, clients, and inquiries will shift your priorities in many ways as an agent or broker. Be careful how you manage…
In commercial real estate brokerage, the prospecting letter process will help your growth of market share and prospecting activity. That being said, it is one of a number of things that will allow you to reach the right people over time. Don’t spend all of your prospecting time only on the direct letter activity. Be…
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