In commercial real estate brokerage it is wise to change your sales efforts and strategies a number of times for a promotional campaign for a property. Essentially and in doing that, you can capture more enquiries and leverage further inspections with key people. A quality listing should not be marketed in a standard single way;…
In commercial real estate brokerage, you can and should prospect around new people every day. That being said, within that process you should develop a ‘Top 25 Prospect List’ of those key people that have a real interest and activity in the property market. They should become your ‘VIP List’ of important prospects. You will…
The commercial real estate leasing market is always full of opportunities that can be a source of income and commission for brokers and agents. Through leasing a commercial or retail property you get to know the landlords of the market and in turn position yourself for helping those clients with future sales and purchase needs. …
You can start a career in commercial real estate brokerage at any time. That being said, it is wise to do your research and planning first. Understand your market and the opportunities that lie within. Most successful agents in the industry have achieved their success by personal effort and focus. Make the right choices and…
When you look into the success of many commercial real estate brokers at the top end of the market you can see that they doing a number of specific things quite well. They are focusing their efforts. It should be said that the ‘top agents’ in the industry are in the top 10% of individuals….
It is a fact that the quality of your prospecting in commercial real estate brokerage will radically impact your sales and commissions. When a real estate agent or broker says to me that listing and sales are slow, I ask the question ‘How is your prospecting at the moment?’ That’s when I usually get a…
In commercial real estate brokerage, many things change during the year for the investment clients that you work for and connect with. The same can be said for your property management clients. On that basis there are plenty of ways that we can help with property performance and investment positioning. Leasing activity links to property…
A listing presentation in commercial real estate is the make-or-break point for winning new business. Many times, you will be up against other agents who will all be producing ideas and strategies to list and market the property. Think about these questions: There are far too many generic presentations every day in the industry. Top…
I was recently talking with an agent who had a vacant industrial property to lease. The client had just called to ask about progress in leasing. The property had been vacant for three months, and only one inspection had occurred. Naturally, the client was upset at not having a tenant in place. It should be…
There are many marketing standards and systems to consider in commercial real estate brokerage. Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage. The same can be said for…
End of content
End of content
