In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. Promotion and negotiation;…
When you have a commercial property to advertise for sale or lease, the marketing strategies both online and off-line will be needing some special attention and focus. There is a very strong argument that you shouldn’t repeat the same advertisement and format across all media outlets and channels. In saying that, more promotional effort should…
Every property listing will have elements of marketing response that are worth sharing with the client as the property owner. If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…
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