In commercial real estate brokerage the challenges we face throughout the year are frequent and varied. In any period of 12 months there are plenty of things to handle and work through in sales and leasing, and that is on top of client requirements and listing activity. But what is a sales career without challenges? …
There are plenty of commercial real estate agents in most towns or cities chasing the same property business, listings, and client base. Every listing is thereby likely to become a competition between agents; the successful agent to win the listing is likely to be the ‘locally acknowledged expert’ in the market segment and location. So…
Listings are everything in commercial real estate brokerage. Until you get your own listings and pipeline of listings underway, it will be a bit of a struggle. You will need a consistent flow of quality listings to generate a reasonable commission over time; that fact cannot be avoided. It is also very easy to slip…
In commercial real estate brokerage, the way that you use your time will have a lot to do with the outcomes that you achieve. Any spare time has to be specifically focused on business generation and client contact. Success in commercial real estate is largely built around the relationships that you have with property investors…
If you want to lift your market share as a commercial real estate agent, compound your marketing efforts directly and effectively around exclusive listings and quality properties. Then make it a target to improve the volume of vendor paid marketing funds that you are converting and placing each month into the media. Exclusive listings and…
When you are looking to build your commercial real estate brokerage business, the best way to do that is by developing contact and networking systems at a personal level, and then tracking your numbers within certain Key Performance Indicators. Those numbers will help you see where your opportunities are growing and results are being achieved….
There is a ‘chain reaction’ process that applies to commercial real estate brokerage and that can be of great help to you as an agent. I say that in the sense that you may need to build your market share and grow your commission opportunities. So what is the chain reaction and how can you…
When you take on a commercial property for lease or sale, consider the potential of the property to attract enquiry and achieve a result. The best properties should be given a larger percentage of your time and effort. Assess your listings on the basis of: Price or rent range – How relevant is the asking…
Often, I see agents struggling with a sale or listing presentation with a client. They don’t know how to attract the client’s interest, given that many other agents are competing for the same listing; they think about discounts and other marketing enticements as potential leverage. The real fact is that they should have looked at…
In commercial real estate brokerage, you should sell and pitch your listing services from your strengths in the market. You cannot be generic when it comes to providing a commercial real estate services today. Here are some specific strategies to help you identify and grow your strengths as a broker or an agent. You can…
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