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How to Get Higher Results With Local Area Marketing

Put some strategy into your property promotion activities and particularly so with local area marketing. When you do that, you can attract both enquiry and future listing opportunities.  The local area is so important to your business building activities and in building your brokerage market share. Build your local area marketing plan across particular precincts,…

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A Simple and Direct Marketing Plan for Brokers and Agents

In commercial real estate sales brokerage, you can and should keep your personal marketing plan simple and direct.   It must be something that you do every day, so the simplicity of things is quite important.  Don’t over complicate your real estate business or your efforts.   The sales and leasing parts of commercial real estate…

How to Break Away from the Sales Competition in Commercial Brokerage

When you work as a commercial real estate broker or agent, your position in the market is critical to your attraction of new property listings and conversion of good quality clients.  An analysis of your competition is therefore valuable as the year starts and progresses.  Know your position in the local area as an industry specialist;…

How to Choose the Right Listing Source in Commercial Property

As an agent or broker should have a few good listing systems as sources of new business.  In commercial real estate, the levels of listing activity will change during the year and will the levels of local business and investment sentiment.  Through all of that you really must have a few sources of listings driving…

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