In commercial real estate, and as a broker or agent, you need a marketing plan for yourself if you want to succeed with listings and commissions. How you do that will depend on several things including property speciality, customer types, and future opportunity. Talk to people and put yourself into the local area when it…
Attracting people and interest to a property marketing campaign is critical. In sales and leasing, the rules are the same. There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences…
When you consider your brokerage and its position in the local area, there are competitive facts to review and shape. It is a strategy to develop over time. Your business ‘brand’ is in the middle of the competitive concept and you must do something with that. Put yourself and your brokerage brand firmly into the…
In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus. The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…
If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types. Some of those relationships take months if not years to bring in the results, so establish the process of…
Exactly why would people see you as relevant and different as an agent in commercial real estate brokerage in your town or city? It is an important question to consider and answer. If you are looking for more clients and listings, the answer must be there, and you should believe it. You are part of…
When you start your career in commercial real estate, things can seem to be a bit ‘uphill’ and pressured. There are things to learn, practice, and action every day. Behind all that you do, there are clients to find, listings to build, marketing activities to initiate, and transactions to encourage. Systems and actions are a…
In commercial real estate brokerage, understand exactly where you are positioned professionally against your competitors in your territory and location. When you have all the facts of positioning, you can do something about improving your business profile and market share. (NB – learn more about commercial real estate brokerage in our free course here) The…
The pressures of the property market will always flow into commercial real estate transactions. Sales, leasing, and property management transactions are all impacted by prevailing market pressures and conditions. So you are the agent or broker looking to convert the business, listings, and commissions. You have to be ‘street smart’ for the known and unknown…
In commercial real estate brokerage today, the signboard coverage that you create for yourself on locally listed properties will always assist in growth of market share. It is perhaps a ‘traditional’ approach to marketing property, but it really works and cannot be ignored. The signboard is still a powerful marketing tool in brokerage. The agents…
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