There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…
In commercial real estate today, create a marketing plan for yourself and build your market share faster. Sure, you promote your listings, but now is the time to promote yourself and your ideas. Note: If you want our ‘agent resources’ sent to you by email, you can get them here for free. In this video…
This podcast is all about shopping centre marketing. A good retail marketing campaign will help boost sales and lower vacancies in the typical retail property. Build your marketing plan to boost property performance in so many ways. What do you need to think about? Here are some important questions to consider in your shopping centre…
In commercial real estate, and as a broker or agent, you need a marketing plan for yourself if you want to succeed with listings and commissions. How you do that will depend on several things including property speciality, customer types, and future opportunity. Talk to people and put yourself into the local area when it…
In most retail shopping centers today, competition is fierce between retailers and other retail properties. Property owners and tenants alike are chasing the retail customer. Ultimately, the sales opportunities for retail tenants and traders must be lifted and maintained in any Shopping Center. A plan and ongoing strategy is required on an annual basis. There…
There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage. The competition will ‘walk all over you’, then take your listings and your clients. That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…
In commercial real estate brokerage your reputation is everything. You have to build it and also protect it if you want more listings and clients. Far too many agents ‘live’ inside the brokerage brand without making much of a brand for themselves in their location. Brand management and the marketing of the personal brand that…
In commercial real estate brokerage today, there will always be plenty of competition and challenges to deal with at an individual level. That being said, every agent should have a specific plan of approach that is prepared well in advance prior to the beginning of each financial year; that plan should contain business targets and…
In commercial real estate brokerage every agent and every broker should have a sales plan to suit their character, location and skill mix. Given that all three factors are variable for every person, a custom designed sales plan is required. In that way they will know the key issues to be used in getting momentum…
In commercial real estate today, it pays for every agent to have a specific marketing strategy to be implemented on a personal basis. The real estate agency that you work for will have minor impact on the leads and opportunities that you convert. Most of your successes in the property industry today will come from…
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