There are always different things that you can do in commercial real estate brokerage from a marketing perspective. Importantly, you can boost your exposure with good quality listings into the local area. In today’s podcast, we share ideas regards your sales pitch and your marketing processes. In the podcast today the separate topics are: Developing…
In commercial real estate brokerage today, many pressures exist when it comes to achieving the commissions and listings that you require as an agent. Market competition has something to do with it although there are some other things to consider. Exactly what are you worth as an agent in today’s market? It’s an interesting question. …
In commercial real estate brokerage you can ‘set up’ the competition to ‘fail’ by posing questions to the clients that create a new focus or challenge. Ask the questions that the competitors will struggle with. Talk about situations that will make the client think in a different way when it comes to the marketing choice…
When it comes to positioning yourself as a successful commercial real estate agent in a sales presentation or pitch, plant some questions in the clients mind that you would like your competitors to address. Good questions can shift the momentum and focus of any presentation in your favour. Questions and ideas in this way help…
In commercial real estate agency today, it is important that you get in front of as many new clients and prospects as possible. This should be a daily event. I would expect every new agent to make prospecting a central part of their diary process. Meeting bookings and results should be benchmarked as part of…
In commercial real estate, you need to be very careful as to the properties that you list. There is a great difference in the amount of interest that will be created when you market a high quality property verses a poor one. You need to make the right choices when it comes to taking on…
The commercial property market is competitive. There are plenty of agents working within the property type and your location. This being said, it is very necessary to promote your commercial real estate brand and agency effectively and directly. Here are some tips to help you consolidate your real estate office marketing. If you are part…
When you are appointed to sell or lease a commercial property, the fact of the matter is that some clients will try to push you and your commission to lower values in comparison to other agents. The client wants a ‘bargain’, but what they really want more is a result from your promotion and marketing…
In a commercial real estate agency today, you will present to or connect with many clients and prospects frequently. In one day, you could do this three or more times. All the clients are different, and all the properties are unique. For that reason, you should have a strategy that allows you to prepare your…
When working with several different prospects or clients in commercial real estate, you can easily forget how to serve them effectively. All too often, I see agents who are not listening to the client and who miss the point of what the client is really saying. Commercial property sales and leasing services are unique and…
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