In this new property cycle, it is critical that we do more with all of our marketing systems. Most of the property enquiry today will come from the internet and direct marketing. (Note: If you want marketing tips in commercial real estate brokerage today, you can get them in our free commercial real estate course…
In commercial real estate brokerage, you will almost always get a degree of client resistance when it comes to closing on a typical transaction in sales or leasing. Most clients need to think about the facts of the deal, and consider the impact of full offering or the transaction. Align your thinking to the clients…
Everyone in commercial real estate brokerage will have a listings slump at some stage of their career. There are reasons for that downturn; some of those reasons are controllable, whilst others not so. Let’s look at some ways to resolve the ‘slump’ problem at an agent or broker level. So let’s look at the ‘why’ question…
There are many different listing sources that you can tap into and utilize as an agent in commercial real estate brokerage. Some sources of listings and new business are better than others. Importantly, you should choose the ones that work for you in an ongoing way to grow your market share. When I say ‘listings’,…
One well directed and structured commercial property promotion can lead to good inbound enquiry, and an ability for you to ‘cross over’ suitable enquiries into other listings and locations. If the initial enquiry was not fully satisfied on the first listing be prepared to talk about your other listings and locations. Keep the enquiry moving…
In commercial property brokerage, there are many challenges each day to work through. This is particularly the case where you are growing market share and new client lists. Eventually things start to take shape and your foundation of new business can be there for you to work on over the long term. So what is…
In commercial real estate brokerage, take the time to understand what your ‘hot buttons’ may be when it comes to listing and commission conversion. You can then adjust your activities to improve results and key performance indicators accordingly. Understand your strengths and weaknesses, then take action with the right strengths as ‘hot buttons’. What is…
From time to time in commercial real estate brokerage you will get busy with listings. The important thing here is that you are busy with the right property listings and not just a ‘jumble’ of ordinary and random open listings. When the property market is ‘firing’ you must have your listing stock; when the market…
Some commercial real estate listings come and go from the market without much by way of results. All types of issues could be behind a property not selling or leasing. Look for the reasons that could stifle future enquiry and momentum. Some of the common problems to watch for are: Poor marketing Over pricing Lack…
When you consider your property market and particularly the commercial properties in your location, there will be a good selection of quality clients and quality properties for you to work on. You can and should shortlist a number of those clients and properties for future focus within your prospecting activities. Determine where the best levels…
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