When it comes to winning new leads and opportunities as a real estate agent, prospecting letters are a worthwhile strategy providing you follow the rules. They form a solid part of a business generation system for agents and brokers. In saying this, there are some facts that should be understood: Sending prospecting and canvassing letters…
In commercial real estate brokerage the prospecting letter process is of real value as part of a prospecting system for new business and ongoing client contact. It should not however stand alone as the only thing that you do in finding new business, but it should be one of a number of things. There are…
In commercial real estate brokerage, the prospecting letter process will help your growth of market share and prospecting activity. That being said, it is one of a number of things that will allow you to reach the right people over time. Don’t spend all of your prospecting time only on the direct letter activity. Be…
It is a fact that prospecting letters really work in commercial real estate brokerage. That being said you do need a plan to the process. As a marketing process, it is not just a matter of sending out letters and hoping that people will call you back. In most cases they won’t call. You have…
In commercial real estate brokerage, prospecting letters are a very powerful source of new business leads and listing opportunities. For this reason it is important that you are able to send your prospecting letters at the ‘push of a button’ and in a frequent way. Database software will help you do that. What is the…
It is a fact that sending letters directly to clients and prospects in commercial real estate really works. This is more so the case today, as emails are used typically and frequently in real estate marketing. It is very easy for a person to delete and forget an email. It is easy for a letter…
In commercial real estate brokerage there are no limits to the advantages and results that you can get to prospecting letters. That being said, you really must understand the process and targets. To get the matter under control, consider the following questions: Who are you writing to? What are the pressures of the market today?…
In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program. Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…
In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base. That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent. Every letter sent will involve cost and time. Consistency and relevance will get…
In commercial real estate agency you will have the constant need to generate leads and new business. The big question arises for many agents as to just how that is to be done. You have a few alternatives such as: Direct mail Cold calls Warm calls Flyers Brochures Emails Newsletters Database contact, etc. You may…
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