Every agent or broker in commercial real estate today should have a deliberate and direct prospecting model that they implement each and every day. In saying that, simplicity is preferable as you design the prospecting model to suit your own requirements and the properties in your location. If you make things too hard or…
As you speak to new people in commercial real estate today, be prepared to talk about the various opportunities and changes in the local area, making sure that your ideas spread across the different disciplines in the industry. Most particularly do that with sales, leasing, property management, project leasing, and project development. You are the…
The commercial property industry is just like any other sales related career. You can be swamped and stressed by the pressures of performance and opportunity. Without a plan of attack and a consistent strategy towards new business development, it is very likely that you will struggle, and that can only lead to a downturn in…
In commercial real estate brokerage there are times when things will become more frustrating and difficult at a personal level. That is certainly the case when it comes to fining new property listings, clients, and sustaining the momentum behind the deals and the negotiations. Everything in commercial real estate stems from the actions and reactions…
As you move through the commercial real estate year, understand the market conditions and the pressures and changes that apply locally. Look for the opportunities, and work with the best clients for the location. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify…
In commercial real estate brokerage, you can and should focus your prospecting and marketing efforts specifically within a niche segment of investors and business owners. You do need to work with both groups given that they are impacted by property change and churn. (N.B. these ideas are also sent out to regularly to our friends…
The closer you get to your commercial real estate clients, the better it is for you in understanding their property or business frustrations and issues. You can then be the property solution provider that they need at the right time and in the right way. (N.B. these ideas are also sent out to regularly to…
Every successful sales outcome in commercial real estate today can be turned into and used as a marketing opportunity to attract more listings over time. When you sell something successfully, tell the market about it. When you list to something locally, again, you should take the time to tell the property market about it. When…
In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…
Commercial real estate brokerage will always be competitive and somewhat challenging, however there are the opportunities up for the taking in most towns or cities. Be aware of the changes in the marketplace and how you can position yourself competitively and specifically within the property types. Look for the things that have the opportunities. Link…
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