In commercial real estate, you need to plan your advertising campaign to attract the correct levels of inquiry and build the potential for good property inspections. It is no secret that there are plenty of properties on the market today for sale or for lease. This then says that every advertising campaign should be carefully…
The marketing process in commercial real estate today needs to be quite innovative and specific to the property type. There are so many competing listings remaining on the local property market as unsold and vacant. Your property listing needs to stand out to the target audience as the quality property that it is. The time…
Commercial real estate advertising is quite a special process. It requires an understanding of the target market, the property, and the prevailing market conditions. That being said, you can always design better commercial real estate promotional marketing material. Every property promotion should be carefully constructed to create enquiries and results. It is worth noting that…
Advertising and Marketing Rules in Commercial Real Estate Today In commercial real estate agency you must promote your business and your listings. This requires you to have a plan of attack. Most enquiries for properties will come from the local area. On that basis about 75% of your marketing should always be directed in that…
When you get an ‘exclusive listing’ in Commercial Real Estate, the marketing campaign is quite special. It is special as opposed to that which is comprised for a generically listed ‘open listing’. That fact should be reason enough for clients to choose the high input marketing campaign. Given all of that, it is still interesting…
As agents and specialists in commercial property marketing today, we need to provide specific promotional solutions for the properties that we exclusively list. Exclusive listings should be handled with more focus and commitment. Openly listed properties should receive minimal effort and only basic attention. It is hard for some new agents to the commercial property…
In commercial real estate sales and leasing, the traditional advertisement has a lot of power in attracting the right enquiry. It’s just that the location of the advertising has changed a lot. Our strategy of marketing needs to change with it. Today we are getting most of our enquiry from the internet, so the advertising…
In commercial real estate today, property marketing for sale or lease should be well-directed and focused. As an agent, you can attract the correct levels of enquiry for quality listings. Build your conversations and connections around all your listings and in your location. It should be said that low-quality and overpriced listings can waste a…
When you have a property listed for sale or for lease, you, as the specialist real estate agent, are responsible for building the marketing momentum and positioning the listing. Promotional strategies are needed there. Without good promotional positioning, you will not get the enquiry from the marketing, and that will directly relate to lower inspections…
For all sorts of reasons, many commercial real estate agents struggle with direct marketing. In most cases they will do the simplest form of this direct marketing and then stop at that level. Unfortunately they then miss out on all the opportunities that can evolve if only they had taken a few more steps in…
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