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Videos

How to Comprehensively Market a Commercial Property on the Internet

When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to. There are some differences in the […]

How to Get Paid for Marketing Commercial Property

Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor paid promotional campaign.  Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact.  (NB – get our commercial real estate course here) It is important to […]

Essential Marketing Feedback to Make Your Services More Successful – Commercial Real Estate Brokerage

Every property listing will have elements of marketing response that are worth sharing with the client as the property owner.  If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you […]

How You Can be Tapping the Opportunity in Commercial Property Advertising

In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful […]

Categories
Sales

Commercial Brokers – Confident Professionalism in Selling Online Marketing Packages

A Commercial Real Estate Agent said to me today, ‘I can’t seem to get any more advertising out of my vendors; they won’t spend on advertising.  Listings are buried online many pages below the homepage simply because the property owners won’t pay for a priority advert on the commercial portals.  What can I do?’ My […]

Categories
Brokerage

Marketing Response Mechanisms in Commercial Real Estate Brokerage

The marketing response mechanism is something that can be used effectively in commercial real estate.  The object of the process is to make it easy for people to connect with you regards the property or their real estate needs. You can match the marketing response process to the property you are promoting or the property […]