Taking an investment property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…
When you work a zone or a precinct of properties in commercial real estate brokerage, you will soon know just who your competitors are and whether they are any good at what they do. You will also know how they position themselves in the property market to attract new business. What can you do now…
It is a fact that direct marketing in commercial real estate brokerage works far more effectively than generic promotions. That being said, there are different ways to market and alternative strategies to cover. Try these for starters: These things are quite special. Unfortunately many agents take the ‘easy’ generic way out when it comes to…
In commercial real estate brokerage today, it is very common and perhaps far too common to see some brokers and agents taking on listings without a lot of thought and planning. Invariably, they take on listings that are hard to move or attract enquiries with; they make their job hard for themselves. Open listings are…
In commercial real estate brokerage, the marketing process is fundamental to brokerage and agent progress. In saying that, it is not a direct selling process. Marketing is more about positioning and awareness than it is about transacting. When you really understand that you can get some traction in your property market. Successful Promotion Systems Let’s…
High quality marketing campaigns in commercial real estate produce better levels of inbound enquiry and on that basis can help you grow your listings, commissions, and client base. If you look at the local media and also online you will see significant differences in the methods of marketing used with different properties. Think about these…
When you have a property listed for sale or for lease, you, as the specialist real estate agent, are responsible for building the marketing momentum and positioning the listing. Promotional strategies are needed there. Without good promotional positioning, you will not get the enquiry from the marketing, and that will directly relate to lower inspections…
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