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Telephone Tactics for Salespeople – Cold Calling Strategies

The telephone is perhaps the most essential business tool that you can use in commercial real estate brokerage.  It is efficient and cost-effective at a personal level; you can easily make plenty of calls every day.  It is the best way to contact lots of new people and potentially those prospects that you need to…

How to Increase Market Share in Commercial Real Estate Brokerage

In commercial real estate brokerage, you need a plan and a system to build market share.  The process of building your property business takes time, and a system will support you in progress and results.  The same rule applies in sales, leasing, or property management.  (NB – you can get plenty of market focused tips…

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Customer Engagement Examples that Work in Commercial Real Estate Brokerage

In any commercial real estate brokerage, it is critical that new customers and clients be engaged with in some way or form by all agents.   Over time that engagement creates leads and commission opportunities; conversations with people create opportunities.  It is a simple rule to work with, and it is controllable at a personal level. …

using the business telephone
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Cold Calling Formula by Numbers for Commercial Real Estate Brokers

Cold calls are the easiest and best way to build your real estate business.  Commercial property owners, investors, and business leaders should be called every day.  If you are not doing that, then you are ‘leaving money on the table’. The property market is always under change, and as agents, we should be changing with…

How Direct Telephone Cold Calls Win New Business in Commercial Real Estate Brokerage

In commercial real estate brokerage, you have to know a lot of people and understand their property needs.  Your database of contacts and market intelligence will be the foundation of many property leads and opportunities. So how many people should you know in commercial real estate within your location?  Several hundred is the best answer….

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