To win listings in commercial real estate as an agent, your communication skills should be honed as part of your professional development plan. Top Agents contact their clients comprehensively and completely. Real estate marketing is not an experiment, and top clients want to use the best agents for a property type or location. Those are…
Many agents approach the listing process differently, but I thought it would be good to share how I create listings and have done so for years. So, this is a listing strategy process that works for me. See how you can use these ideas. You can then shape those ideas into your location and preferred…
In commercial real estate brokerage today, there are many things to think about and work with when it comes to business development. There are people and property situations to be matched and worked with. As the property market shifts and changes, consider the groups of people mentioned in this podcast to help you find…
Every agent wants to find more leads in commercial real estate in their town or city. A lead generation model helps that happen. Think about the last 12 months in your industry and in your property market. How were the listings and leads for you? Did you get better leads than your competitors? The…
In commercial real estate brokerage, the contact management system (CRM) that you choose and use will be a major factor in building your business. That being said, I see so many agents struggle with spreadsheets and primitive ways of recording contact information. While cheap alternatives are available, they can have limitations and thereby make it…
Yesterday I listened to a couple of ‘experienced agents’ talk at a conference about database issues in their relative real estate businesses and how they run their contact pipelines. The first agent couldn’t put a clear message together, and whilst he quite likely had something positive to say, the message was lost on many. The…
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