In commercial real estate brokerage, there are sales processes to define the team and then concentrate on. That focus will help the real estate business set its momentum for moving ahead. Results, systems, and controls are big elements of listing marketing and commission conversions. So, you are a real estate agent, and where can you…
Sometimes we have just too many commercial property listings active, and that typically leads to complications in servicing clients and marketing. Inevitably that ‘burden’ can distract you from the results that you want with commissions and inspections. Over time some of your listings will become ‘stale’ as well, so there are several things to be…
When you list a commercial property, a sales checklist approach will help you identify the key issues impacting the property, the client, and the marketing process. In this article booklet, I have used a list of topics to comprehensively explore key factors of the property and the marketing program. Take the topics and then expand…
The listing process in commercial property today is competitive, so every exclusively listed property should be uniquely promoted to the target market of buyers or tenants, as the case may be. In this chart by John Highman, you can see the three essential elements of property promotion that we should never forget. Review all of…
Learn how to list commercial property more effectively and directly. Get all the facts about the asset, the client, the property, and the precinct. Listing commercial property can be confusing, especially if the asset, the location, or the clients situation is confusing or complex. You need systems to take your listing process to the ‘next…
When taking on a listing within commercial real estate brokerage, be it for sale or lease, take the time to understand the full and complete facts about the property in today’s terms and also the historical facts about it. Ask plenty of questions of the client. Review all the strengths, weaknesses, and attributes about the…
In commercial real estate brokerage, your listing processes and strategies should be refined and improved in an ongoing way. Your competitors will always be looking for new ways to attract new business and convert more clients. They will be trying many different ideas to find the ways to pull in the listings and to neutralize…
The quality of your listing systems in commercial real estate brokerage will directly reflect in the momentum of marketing, negotiation, and closure in investment sales. Like it or not a commercial property is a complex form of investment. At the time of listing you must get to the bottom of all current issues that could…
When you work as a commercial real estate broker or agent, the office property category can be quite lucrative from a listing and commission perspective. In saying that, a degree of specialisation helps on the part of the agent or broker. Sales and leasing opportunities evolve very easily so long as you know the right…
In the sales pitch or presentation process for commercial real estate, you will commonly find that the client will question you regarding your fees and costs compared to your competitors. They are looking for clear reasons to use your services compared to your competitors. When that happens, you need to have your comments ready. Be Careful…
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