In commercial real estate brokerage, there will always be a reasonable degree of competition around you. On that basis, prepare for every client presentation and ensure that you have the best marketing solutions on hand to spread the word about the listing and its availability. Top agent status in brokerage is achieved over time with…
There is no point in chasing a listing unless you know clearly why the client should list their property with you. Have you got a specific answer? Can you show the client why you are the better agent for their property? Top agents have answers to these questions. Relationships are essential in securing a listing,…
When you focus specifically on your commercial real estate listings, you can create more opportunities over time. Every listing is an excuse to talk to a target market and a group of buyers or tenants, as the case may be. You can do more with your real estate business when you take your listings and…
What are the alternatives to listing a property? You can list any commercial, industrial, or retail property openly without much thought, or you can list it with real direction and strategy as a base of conversion. You could say that it is a bit like starting the listing process with the end targets in mind….
An effective sales team in commercial real estate will usually work to a specific plan across the brokerage, with clients, and with all the controlled listings. They will work separately, and they will also work together when required. There are strategies to think about and develop here over time as you strive to create better…
Sometimes we have just too many commercial property listings active, and that typically leads to complications in servicing clients and marketing. Inevitably that ‘burden’ can distract you from the results that you want with commissions and inspections. Over time some of your listings will become ‘stale’ as well, so there are several things to be…
When you are about to take on a new listing or undertake a listing presentation with a potential new client, all the identifiable impacting factors relating to the property must be found and looked at. That involves a full market analysis of the zone and the property types. Know the facts before you price the…
When you are pitching for a listing, get the client to think about the real benefits of your ideas and your recommendations. Your ideas should stand out beyond that of your competitors. Match your ideas to the property situation, and the target market. Have some stories to tell as part of engaging the clients…
One well directed and structured commercial property promotion can lead to good inbound enquiry, and an ability for you to ‘cross over’ suitable enquiries into other listings and locations. If the initial enquiry was not fully satisfied on the first listing be prepared to talk about your other listings and locations. Keep the enquiry moving…
You should never have a listing shortage in commercial real estate brokerage as long as you plan your activities and work with focus. There are always listings available in most towns or cities for the taking. The question is can you find them? Are you getting your fair share of listings within your defined territory?…
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