The commercial real estate market today is quite competitive. For that reason, the marketing campaigns structured for investment and leasing activity should be very specially considered and deployed. In this video, we share some specific marketing ideas to help you promote your next property listing more effectively and directly to the right target audience. Take…
This is the second video in the ‘Top Agent Matrix’ series. In this program we explain the logic behind a marketing checklist and give you a list of alternatives that you can merge into your particular marketing program for a sales or leasing appointment.
When you have a commercial property listed for sale and release to the local property market, there are plenty of things you can do in attracting the right buyers and business people to the listing over time. Defining the target market early in the campaign planning process is quite important. From that point on, there…
The marketing process in commercial real estate is quite specific and important if you want to reach out to the right targeted tenants or buyers in creating enquiry. At any given point in time there are plenty of listings on the market both in sales and leasing. The levels of competition can be high across…
From time to time I travel to venues in different parts of the world for conferences and give Keynotes on matters related to Commercial Real Estate Brokerage and Team Performance. Yesterday I was in Sydney Australia at the invite of a CBD real estate group. I have got a download at the end of…
In commercial real estate brokerage it is easy to forget where you are when it comes to marketing and promoting the exclusive listings that are on your books. Sometimes if you ‘cut corners’ you create a problem for yourself with low inquiries and poor inspection rates. I have put this handy chart together to help…
As the business world and the economy changes, so will the timing of your sales campaigns and the type of marketing tools that you use in commercial real estate. Refine your marketing strategies to suit the changes in today’s real estate market. It is a fact today that electronic media is taking over as the primary…
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