There are many ways to find listings, and the best way forward with that is to mix a few strategies together. That could be cold calls, business card drop, door knocking, and in this case, direct mail. This direct mail piece has been used effectively by many real estate agents and brokers over the years….
If you are looking to grow your real estate business, the consider sending letters to targeted people as part of your prospecting system. Don’t send great numbers of letters, but a select number every day. How Many Letters? How many letters should you send out? Perhaps between just 2 and 5 letters is adequate to…
It is a fact that letters sent to a targeted audience of business owners or investors in commercial real estate, will produce results. Those results will be in calls, meetings, and repeat business. It takes some time to build a position of ‘relevance’ as an agent or broker in the local property market. In your…
You can and should use direct mail as part of prospecting for new business in commercial real estate brokerage. It is a fact that letters create more engagement than emails, and letters are now seen as more professional in many respects. If you are looking to structure a new business campaign in your brokerage business,…
In commercial real estate brokerage, the direct mail marketing process is quite valuable as a part of local area coverage and new business generation. The well crafted and relevant letters that you regularly send to the people in your client and prospect list will help you improve your real estate profile and potentially your new…
The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads. Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered…
The new client prospecting process in commercial real estate is a bit special and different when compared to any other part of the property industry. Most of the people that you would regard as potential future clients are either going to be business people or property investors. Yes, I know there are other people to…
In commercial real estate, a few different marketing approaches work very well. One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…
Today we find a great change in communications away from traditional direct mail to that of the internet and the mobile telephone. The question then arises as to whether letters and particularly prospecting letters have a role to play in marketing and real estate. Here are some facts worth thinking about as part of this…
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