Direct mail is a useful tool in Commercial real estate marketing. You can do it for a number of reasons; however you can and should follow some solid rules to lift your conversions from the mail out. It is very easy to waste lots of money and time on a poorly targeted letter campaign. If…
When it comes to winning new leads and opportunities as a real estate agent, prospecting letters are a worthwhile strategy providing you follow the rules. They form a solid part of a business generation system for agents and brokers. In saying this, there are some facts that should be understood: Sending prospecting and canvassing letters…
In commercial real estate brokerage, prospecting letters are a very powerful source of new business leads and listing opportunities. For this reason it is important that you are able to send your prospecting letters at the ‘push of a button’ and in a frequent way. Database software will help you do that. What is the…
In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program. Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…
In commercial real estate brokerage, a prospecting letter system will help you with networking and increasing your client base. That being said, the letters sent within this system require real strategy and momentum at a personal level for each broker or agent. Every letter sent will involve cost and time. Consistency and relevance will get…
In commercial real estate agency you as the agent should have a series of marketing letters to stay in communication with the sellers and property owners of relevant and attractive commercial real estate. Some would argue that you can send emails instead of letters, but the fact of the matter is that letters are more…
In commercial real estate agency you can run a series of success letters through a local area every time you list, sell or lease a significant and local property. The letters also help your build on your successes from a completed sales or lease transaction. As you send out these letters you can follow them…
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