In commercial real estate brokerage, a good degree of client conditioning happens with sellers as they look to achieve a sale result or a positive negotiation outcome. Talking logical common sense with them is important, and that approach should be supported by local property market evidence. Most property owners have an inflated view of property…
The listing process in commercial property today is competitive, so every exclusively listed property should be uniquely promoted to the target market of buyers or tenants, as the case may be. In this chart by John Highman, you can see the three essential elements of property promotion that we should never forget. Review all of…
When you look closely at the commercial property market, there are things that you can learn from and there are things that you can then do. Your location, your city or town will have facts and indicators to watch from a business perspective. You can then hone in on the ‘leverage factors’ of our industry. …
In commercial real estate brokerage, there are many directions and paths you can take as part of starting or building your career. Importantly, you should choose a path that offers quantifiable opportunity with clients and listings. (NB – you can get plenty of free career tips in commercial real estate right here in Snapshot) Local…
In commercial property today you will find many different ways to generate listing stock consistently and successfully. You need a number of those strategies working for you constantly so that the pipeline of exclusive listings continues into the future. You could say that it’s a bit like creating your personal ‘celebrity status’ as the ‘go…
The real estate signboards that you place on quality listings in your real estate market or territory will help you to build your property business. That being said, there are some rules to the process. Understanding the rules will help you get more results from the signs that you place locally. If you haven’t got…
In commercial real estate brokerage, it is good to have a marketing system at a personal level that is relatively automatic. Ideally that is something you do of a promotional nature that you do not have to spend too much time working on each week. It should also be something that will spread the word…
Customer service in commercial real estate brokerage can and should be specifically designed and established as a consistent system across the team. In that way you can build the fullest opportunity for further repeat and referral business. There are also some well-established links to be remembered between sales, leasing, and property management. The customer experience…
There are plenty of things to be learned by and through target marketing in commercial real estate brokerage. Certain types of properties, improvements, services, and amenities will be on the ‘top of the list’ when it comes to attracting buyers and tenants; the newer property developments are also likely to have the abundance of enquiry…
If you want to lift your market share as a commercial real estate agent, compound your marketing efforts directly and effectively around exclusive listings and quality properties. Then make it a target to improve the volume of vendor paid marketing funds that you are converting and placing each month into the media. Exclusive listings and…
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