When you work as a commercial real estate broker or agent, the marketing of your properties will (or should) always be happening, and that is certainly wise if you want more commissions. However, as an industry specialist, your real estate profile and skill base are things that also require consistent focus and promotional system establishment….
In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week. As you bring in a new property listing, the advertising and marketing process is the next factor to work on. The marketing message must be clear. This then is where your marketing skills in…
When you have a commercial property listed for sale and release to the local property market, there are plenty of things you can do in attracting the right buyers and business people to the listing over time. Defining the target market early in the campaign planning process is quite important. From that point on, there…
Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor-paid promotional campaign. Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact. It is important to remember here that our clients as property owners, must pay…
In commercial real estate today, there are many different markets to work with and property types to work on. Some of those segments will be better than others based on brokers and agents based on your location and the local economy. Choose the industry segments that can offer you as the broker or the agent…
In commercial real estate brokerage, your major focus should be attracting and converting listings. That requires a specific process and a definite amount of effort. Your market share will grow when you can attract listings regularly and consistently over time. That being said, exclusivity matters regarding the property listing process and client interaction. You simply…
In commercial real estate brokerage every good quality exclusive listing should be directed at a particular target market. In that way you can optimise the enquiry and the inspection opportunities. Every property advertisement should be tuned to the target market and the local market conditions. That’s your job! As the property specialist, you are the…
When you get something right, or when you have converted a ‘win’ as a commercial real estate broker with a listing or client, talk about it and spread the word. One good listing or a transaction is a reason to talk to other local people in a relevant and specific way. The people that we…
In commercial real estate today, you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences between the methods of promoting and directly marketing exclusive listings vs. open listings. Listing Exclusivity Matters All or most of your business efforts should be focused into…
Let’s not complicate commercial real estate investment sales. In the investment part of the property business, you simply have to know lots of investors in a deep and meaningful way. You must know what they prefer from a property ownership perspective, and what they own now. From that point on it is simply a matter…
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